In response to attendee demand for more information and interactive
features at the shows, we created a center stage called "The Hub". Industry experts gave 30-minute presentations, seminars,
interviews, and bike unveilings in a strategically scheduled line-up.
Seminar topics and content were outlined, speakers were recruited, city-specific schedules
were developed, stage set-up was perfected, and The Hub was creatively promoted on and off-site. Sarah even conducted
interviews and managed the stage at some events.
